Governance
Strategic Plan
In July 2024, we launched a new Strategic Plan that guides the direction of SMA through to the end of the 2027 financial year.
The Strategic Plan includes a one-page Strategy Map that shares our mission, vision, strategic themes, and the behaviours we, as an organisation, will embrace to achieve our goals.
The Plan is driven by three core themes: prioritising members, applying a commercial perspective to enhance experiences, and proactively leading the industry.
Members First – Attain 90% Membership satisfaction / NPS 50+
- Increase the range, accessibility, relevance and value of PD for all member categories.
- Connect our members to support career growth.
- Tailor services and grow value for each category throughout their membership.
Commercial Mindfulness – Obtain an Operating Margin of >5%
- Leverage our assets to deliver relevant and quality member services.
- Streamline our processes to enhance the customer journey and optimise efforts.
- Sustain our relationship with course participants and grow lifetime value.
Active Leaders – Net Membership growth is positive in all categories
- Lead and advocate for the industry on matters of importance in sport in our region.
- Leverage our multidisciplinary nature to set us apart.
- Identify and invest in new products, services, technology, and profile-building activities.
SMA Annual Reports
Our Annual Reports highlight SMA’s achievements and activities across each financial year.
Past Annual Reports
- Annual Report 2022/2023
- Annual Report 2021/2022
- Annual Report 2020/2021
- Annual Report 2019/2020
- Annual Report 2018/2019
- Annual Report 2017/2018
- Annual Report 2016/2017
- Annual Report 2015/2016
- Annual Report 2014/2015
- Annual Report 2013/2014
- Annual Report 2012/2013
- Annual Report 2011/2012
- Annual Report 2010/2011
- Annual Report 2009/2010