Earlier this year, we engaged with our members and stakeholders, seeking their input on key priorities and identifying potential challenges and opportunities for SMA.

The feedback gathered has been consolidated by the SMA Board and staff, forming the foundation of our 2024-2027 Strategic Plan. Central to this plan is our Strategy Map, a concise, visual document outlining our organisational priorities. It encompasses our mission, vision, strategic themes, and the behaviours we, as an organisation, will embrace to achieve our goals. The Plan is driven by three core themes: prioritising members, applying a commercial perspective to enhance experiences, and proactively leading the industry.

To achieve these strategic objectives, we have developed a series of initiatives which will be implemented over the next 2-3 years.

We will keep you informed on our progress and, as always, welcome ongoing feedback.